Revenue Enablement Consulting
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Enablement
Your Sales Team Is Ready to Grow. Is Your Enablement Program?
High-performing revenue teams don’t happen by accident. They’re built with structured onboarding, deliberate skill development, and programs that scale alongside your business. That’s where EQ comes in.
- Average SaaS sales rep ramp time was 5.7 months in 2025, up 32% from 2020
- 20% of new sales hires leave within the first 90 days due to poor onboarding
- It costs organizations an average of $150,000 to replace sales professionals
Most growing sales organizations reach a point where informal onboarding stops working. Reps take too long to ramp. Product knowledge is inconsistent. Leadership doesn’t have the bandwidth to rebuild training with every new hire class.
Hiring a full-time enablement leader is a significant investment in salary, recruiting time, and onboarding risk. For many organizations, it’s more than you actually need right now.
As a fractional GTM enablement consultant, I embed with your team, learn your business, and build the programs your sales organization needs to perform. You get senior-level expertise and active industry experience without the overhead of a permanent hire. The deliverables we build together are yours to run and scale after our engagement ends.
Why Choose Us
Built by A Leader Who Has Done It at Scale
I bring over a decade of GTM enablement experience across global SaaS, logistics, and transportation technology organizations including nearly a decade at Oracle NetSuite, where I led global sales productivity for one of the largest SaaS organizations in the world.
As Director of Global Sales Productivity at NetSuite, I was responsible for training and enablement across all business development, sales, channel, and partner teams in North America, EMEA, and JAPAC. The work produced measurable results: a 56% reduction in global sales time to first logo and a 26% increase in ARR through data-driven program improvements. The enablement program my team built during that period is still in use today.
Before that, as Senior Manager of Global Business Development Effectiveness, I grew a global team from 5 to 15 and oversaw development of the NetSuite BDR program reaching approximately 700 individuals and managers annually developing them to close their first logo 37% faster than external hires with prior experience. In 2019, I was recognized with the Good to Great Award, one of two given globally in the NetSuite Business Unit for significant impact on revenue and organizational performance.
Since then, I have served as Vice President at an international freight forwarding organization where I grew the sales team to 110% quota attainment by implementing a full sales methodology and business process framework. I currently serve as Senior Director of GTM Enablement at a national transportation technology company, where I design and deliver revenue enablement programs, certifications, and sales training for a live revenue organization.
reduction in global sales time to first logo at Oracle NetSuite
increase in ARR through enablement-driven improvements
Services
How We Work Together
Every engagement begins with a discovery call to understand your team, your current state, and what success looks like. From there, we determine the right scope together. Reach out to discuss which model fits your situation.
For organizations that need a fully structured onboarding program — built to last.
You may be onboarding your first wave of reps, scaling into a new market, or realizing that what worked at 10 people won't work at 50. This engagement delivers a complete, ready-to-run program grounded in your product, your buyers, and your sales motion.
What's included:
- Needs assessment and stakeholder discovery
- SME interviews and content development
- Full onboarding curriculum with learning milestones and checkpoints
- Rep certification rubrics and assessment framework
- Train-the-trainer sessions
- Recorded content your organization owns and can scale from
- Two rounds of revisions
For organizations that want senior expertise in the room for the first cohort.
Everything in the program build, plus I facilitate your inaugural rollout live, ensuring content lands as designed, managers are equipped to coach, and your first cohort finishes with confidence and measurable competency.
What's included:
- Everything in the program build engagement
- Live facilitation of inaugural cohort virtually or in-person
- Manager debrief and coaching guide
- Post-cohort iteration recommendations
For revenue leaders who want consistent enablement leadership without a full-time hire.
This is for organizations that understand enablement is a function, not a one-time project. I serve as your embedded partner running new hire cohorts, updating programs as your product and market evolve, and providing strategic guidance on your team's ongoing development needs.
What's included:
- Dedicated monthly enablement hours
- Ongoing program management and content iteration
- Live facilitation
- Quarterly enablement strategy review
- Priority access for ad hoc requests and emerging initiatives
A lot of enablement content fails because it lives in a vacuum, built by someone who doesn't know the product, the customers, or the specific language your sales team uses every day.
My approach is different. I start by interviewing your subject matter experts: your product managers, your top performers, your customer success leaders, your executives. I prep thoroughly, extract what actually matters, and transform their real-world expertise into content a new rep can learn from and a manager can coach to.
Then I train your SMEs to deliver that content themselves — which keeps the knowledge inside your organization and creates a culture of internal expertise sharing. Sessions are recorded, creating an asset library your team can reference and your future hires can learn from on demand.
The result is a program that sounds like your company, reflects your actual buyers, and references the real needs from the field.
We also work with organizations on standalone projects including:
- Sales Kickoff (SKO) design and facilitation
- Sales methodology implementation (MEDDPICC, Challenger, SPIN, and others)
- Targeted skills workshops: discovery, negotiation, executive presence, value selling
- Enablement program audits and gap analysis
- Leadership how-to guides and manager development programs
A senior enablement leader can command a ~200k base salary as a full-time hire, before benefits, equity, recruiting fees, and the 60 to 90 days it takes to get them fully ramped.
Fractional engagement gives you access to that level of expertise scoped precisely to what you need. A program build. A cohort facilitation. An ongoing partnership at a defined monthly commitment. You control the investment and own everything built for your team, but you’re not locked into a headcount decision when your needs change.
For organizations that are scaling, restructuring, or simply trying to solve an enablement problem before it costs them in attrition and slow ramp, fractional is often the smartest path forward.
Contact
Ready to Build a Sales Team That Performs From Day One?
Let’s talk about what your enablement program needs and what it would mean for your revenue if reps ramped faster, stayed longer, and sold with more confidence.
Address
Elizabeth, CO USA
info@eqexecutives.com
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